„Employer Branding“, referred to as the establishment and sustained management of an employer brand, plays an increasing role when it comes to recruiting and retaining the best possible people in the global „competition for talent“. In an international context this task becomes even more challenging, as the brand needs to be comprehensively and consistently created and presented across different cultural standards and within a very diverse range of potential media and channels.

After a preliminary assessment of the “Employer Branding” approach and the state of the process the participants are operating in, the relevant international and culture specific challenges are discussed and jointly elaborated on. Consequently this training (and the following communication between participants and with the trainer team) is designed to focus as much as possible on specific questions and constellations present within the participating companies.

Employees and managers who work or are going to work in national or international recruiting, HR marketing, or strategic HR management.

_ the “Employer Branding” approach vs “HR Marketing”
_ culture specific aspects of employer selection and career planning
_ employee retention in an intercultural perspective
_ company culture and national culture: international „Employer Branding“ as one element of recruiting and organizational development strategies
_ joint development of specific ideas and strategies relevant to the participants