Employer Branding

International Employer Branding is surely more than just translating existing employer marketing material into different languages. Do candidates in different countries even have comparable preferences with regard to their career? Are the settings with regards to company culture, popularity, or target groups congruent at headquarters and in the international subsidiaries? Do marketing channels and materials need to be culturally “localized”? And – if all these subjects are addressed – will the international employer brand still be able to portray a consistent Employer Value Propositions throughout its diverse markets of operation?

Interpool has gathered a variety of experiences and research data through its international recruiting work and additional studies on those matters, enabling us to facilitate strategic employer branding processes and to help finding and managing local marketing agencies.